Digital marketing also referred to as “online marketing,” or “web marketing,” is the digital form of traditional marketing. Every since the Internet opened up to the world, humans have been communicating with one another. With this new huge opportunity has reeled marketers whose job it is to promote businesses, product, services, individuals, causes and other things. The importance of digital marketing is everywhere.
Digital marketing plays a huge role in helping businesses and individuals get their brand, message, products and services out online. People searching through search engines is one means by which digital marketers are able to accomplish. SEOs (a subsection of digital marketing) are individuals who utilize the search engines (i.e. Google, Yahoo, Bing, etc) in order to draw potential customers and clients to a particular website. This in return help people find what they’re looking and the business owner makes new customers, revenue and profits.